Unlock revenue with 

         next-gen adtech

Permutive enables publishers, advertisers, and media owners to do business more safely and predictably by unifying, orchestrating, and connecting the digital advertising ecosystem. Using patented Edge technology, The Audience Activation Platform collects, analyzes, and models first-party data, enabling businesses to engage and monetise audiences easily and profitably.

 150+ premium publishers rely on Permutive to drive over $1B in audience ad-spend

This is advertising reimagined.

Moving our industry forward, as one.

 

We helped publishers achieve:

+ 50%

                     direct & PMP yield

 

+ 62%

                    in media spend vs

            Open Marketplace (OMP)

 

+ 432%

                   average cost per thousand

             impressions (CPM) vs OMP

 

 

 

We helped advertisers achieve:

+ 79%

                 improvement in reachability

 

+ 109%

                uplift in media-attributed sales

 

- 51%

               Cost Per Acquisition (CPA)

 

 

Why The Audience Activation Platform?

 

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Drive revenue and profitably

Access and engage 100% of your attributable audience across all browsers, including cookie-blocked

 

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Collaborate on data

Seamlessly integrate with every system you already use, unlock interoperability with alternative IDs, and collaborate via clean rooms on contextual, audience-based, and other signals

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Engage and monetize fast

Activate audiences in real-time on patented Edge technology that processes data on-device on milliseconds

 

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Win new business

With intelligent, immediate customer insight to target audiences and win RFPs

 

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Prepare for tomorrow

Unlock future-proof, lucrative opportunities by embracing the next evolution of the digital advertising model

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Do business safer

Enhance trust in a changing world of customer behaviour and digital commerce with privacy-first data

Explore our customer stories

Welcome to a new era in online advertising

Permutive is the only platform that combines the functions of DMP, CDP, data curation, and data clean room delivering the technology to solve tomorrow’s challenges.

 

Permutive enables publishers, advertisers and media organizations to do business more safely and predictably. We help to drive smooth, seamless monetization and revenue, leveraging first-party data to discover and scale innovative, dynamic audience activation strategies while upholding the power of user privacy. 

Ready to join the future of advertising?