Unlock revenue with
next-gen adtech
Permutive enables publishers, advertisers, and media owners to do business more safely and predictably by unifying, orchestrating, and connecting the digital advertising ecosystem. Using patented Edge technology, The Audience Activation Platform collects, analyzes, and models first-party data, enabling businesses to engage and monetise audiences easily and profitably.
150+ premium publishers rely on Permutive to drive over $1B in audience ad-spend
This is advertising reimagined.
Moving our industry forward, as one.
We helped publishers achieve:
+ 50%
direct & PMP yield
+ 62%
in media spend vs
Open Marketplace (OMP)
+ 432%
average cost per thousand
impressions (CPM) vs OMP
We helped advertisers achieve:
+ 79%
improvement in reachability
+ 109%
uplift in media-attributed sales
- 51%
Cost Per Acquisition (CPA)
Why The Audience Activation Platform?
Drive revenue and profitably
Access and engage 100% of your attributable audience across all browsers, including cookie-blocked
Collaborate on data
Seamlessly integrate with every system you already use, unlock interoperability with alternative IDs, and collaborate via clean rooms on contextual, audience-based, and other signals
Engage and monetize fast
Activate audiences in real-time on patented Edge technology that processes data on-device on milliseconds
Win new business
With intelligent, immediate customer insight to target audiences and win RFPs
Prepare for tomorrow
Unlock future-proof, lucrative opportunities by embracing the next evolution of the digital advertising model
Do business safer
Enhance trust in a changing world of customer behaviour and digital commerce with privacy-first data
Explore our customer stories
Welcome to a new era in online advertising
Permutive is the only platform that combines the functions of DMP, CDP, data curation, and data clean room delivering the technology to solve tomorrow’s challenges.
Permutive enables publishers, advertisers and media organizations to do business more safely and predictably. We help to drive smooth, seamless monetization and revenue, leveraging first-party data to discover and scale innovative, dynamic audience activation strategies while upholding the power of user privacy.