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Permutive's Programmatic Summit
The power of curation: Unlocking scale, performance, and simplicity with publisher signals
Summit agenda
2:00 PM | Registration and welcome
2:30 PM | Opening keynote: Reimagining programmatic
Explore Permutive's vision for the future of programmatic advertising, led by the power of curated publisher signals. Discover how this transformative approach is setting the stage for a new era of growth and innovation in programmatic.
Joe Root
Co-Founder & CEO
Permutive
2:45 PM | Product keynote: Maximize your programmatic yield with curation
Explore how publisher signals are emerging as the new currency of the ecosystem, transforming the programmatic landscape with unmatched scalability and performance. Chloe will share key strategies for leveraging these powerful signals, revealing how they offer unprecedented opportunities for maximizing yield and outperform legacy solutions.
Chloe Grutchfield
VP of Products
Permutive
3:30 PM | Fireside chat: Maximizing yield with publisher signals
Join Amanda and Chao for a deep dive into the opportunities and challenges of signal-driven curation. Learn how the New York Post optimizes yield and unlocks new revenue channels with publisher signals, overcoming industry hurdles to deliver measurable results.
Amanda Gomez
SVP Revenue Operations
New York Post
Chao Liao
Commercial Strategy & Revenue Operations Lead
Permutive
4:15 PM | Networking Break
4:30 PM | Panel: The buy-side perspective on publisher signals
As privacy regulations reshape the ecosystem, this panel explores how publisher signals and curated audiences bridge data gaps, providing advertisers with actionable insights and sustained campaign impact. Panelists will share strategies for leveraging publisher signals to drive media spend and unlock growth avenues.
Emily Proctor
Executive Director, Data & Technology Solutions
OMD USA
Mike McNeeley
SVP of Product
Index Exchange
Howard Luks
VP of Audience Solutions
PubMatic
Warren Woodard
Senior Digital Director
Carat
Elizabeth Brennan
GM Advertising
Permutive
5:10 PM | Quick-fire sessions: Driving non-endemic revenue
In these rapid Q&A sessions, we’ll speak to Linda Chen and Jeff Olson about how they have approached growing non-endemic revenue. Gain practical, actionable insights into how Chegg and Apartment Therapy have successfully expanded their revenue streams in this space.
Linda Chen
Director, Ad Strategy & Ops
Chegg, Inc.
Jeff Olson
SVP Revenue Operations
Apartment Therapy Media
Brendan Farrell
Customer Success Director
Permutive
5:30 PM | Closing remarks and networking reception
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